Growing a business is about nurturing leads and prospects, establishing trust and educating them on benefits of doing business with you.
The truth is, unless you find a way to stay in touch with prospects who are not ready to buy now, you will simply not get the ROI from your marketing activities. What good are marketing activities that keep generating leads when you do not have a process to convert them?
There is a problem with your sales funnel. You spend a lot of money to drive traffic to the top of your funnel but you do business with only a FRACTION of the prospects who opt-in or show interest. What do you do with people who request information but don’t buy?
Did you know that it is easier to sell to people on you in house list of prospects?